Inbound marketing requires a content marketing strategy to attract prospects, generate leads, and drive new business. Having fresh, relevant content across diversified channels will help build your website’s authority and establish your business as an industry thought leader – looking good to Google for SEO, and even better to your audience for brand expertise.
We work with you to make sure your website, social, and all digital content comes together to accurately portray your company’s vision and attitude. Here’s how:
Staying current on Web design trends is crucial to the success of your website. A lot changes every twelve months in terms of popularity with visuals, algorithm updates, and best practices.
A website that looks sleek and modern today could look outdated and cheesy in just a few months’ time. That’s why knowing the difference between a trend in the industry and a passing fad is so important when designing your website — you want to ensure that your design will look great for several years and not reminiscent of a Geocities message board from 1996.
2019 will be all about delivering on user experience: web design trends will prioritize speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video background.
Is your website making the impression that your company deserves? Great web design is a vital component to your overall internet marketing strategy, designed to attract, engage and convert visitors into loyal consumers.
Our websites are custom-designed, user-focused and intuitive. We develop compelling online experiences to bring you the traffic, leads and conversions to boost online sales, drive revenue and maximize lifetime customer value.
Here’s a statement you won’t be able to argue with: Facebook is constantly releasing new features. In fact, it might require a daily digest to keep up with all of their changes. As a small business owner, you’ll also need to filter out what’s actually applicable to your needs and come up with a plan of how to implement that feature on your own Facebook Business Page. Don’t worry, though – we already did that work for you. From entertainment to new marketing techniques and the never ending attempts of Zuckerberg’s brand to provide users with transparency, we’ve listed off ten of the most popular, new and relevant Facebook features that you’ll want to integrate into your business plan immediately.
Earlier this year Facebook released an exciting way to bring communities together: Watch Party. Although everyone will need to get their own bucket of popcorn, they can virtually watch and interact with the same video at the same time, together. To use this feature from your personal profile or Facebook Business Page, you will take on the role as party host. In order to start the festivities, click on ‘Watch Party’ under the post section from your profile page or news feed. Then, choose one video (or a few), and share them on your news feed. Anyone that has access to the post you’ve released will be able to view and comment on it at the same time from their own screens.
The feature was initially launched to groups only, but now it’s open to everyone, which includes users who want to post on their general news feed as well as businesses through their Facebook Business Page. Yet, one main limitation is that you can’t upload a new video. Instead, you’ll need to choose from the videos previously uploaded to your page, trending live videos, or one of the many available on Facebook Watch. Facebook Watch is a video streaming service (sort of like YouTube) released by the platform just last year to offer original videos created by Facebook’s partners. Just this week, Facebook released several popular, classic shows to the platform (Buffy the Vampire Slayer, Angel, and Firefly) in order to stimulate buzz around the newly released feature – all of which are available free of charge.
Your business can be the host of an exciting event happening live or revive a worthy video from the past. If you choose the right topic for your target audience, it will be a great opportunity to boost engagement on your page by offering your followers a fresh form of content that breaks free from traditional posts and ads. Just make sure that the video topic you choose is relevant to your business. Then, it’s quite simple to get started planning the digital movie night of the year.
